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BT Engage IT works with Genius.com, Inc. to provide its Business Applications customers with easy and effective email marketing and marketing automation solutions. When it comes to the effectiveness of your company's email campaigns - and improving sales lead management - the ability to identify and connect with your best prospects quickly is essential. With Genius® provided by BT you can track and record the results of your email campaigns instantly and respond to prospect activity in real-time.
Genius.com is the #1 provider of social marketing automation, sales lead management and demand generation solutions that enable both Marketing and Sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals
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